Exploring Marketing Research (The Dryden Pres... by Zikmund, William G. Hardback

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Item Details:

Exploring Marketing Research (The Dryden Pres... by Zikmund, William G. Hardback

Exploring Marketing Research" by William G. Zikmund is a comprehensive hardback textbook that delves into the methodologies and applications of marketing research.

Condition : Used, Good Condition

Description :

Key features of this book include:

1. In-Depth Coverage : The text provides a thorough exploration of marketing research concepts, from defining research problems to data collection and analysis techniques.

2. Practical Framework : Zikmund emphasizes a systematic approach to conducting marketing research, guiding readers through the entire research process.

3. Real-World Examples : The book includes case studies and examples that illustrate how marketing research is applied in various industries, making concepts relatable and applicable.

4. Emphasis on Decision Making : It focuses on how marketing research supports business decisions, highlighting the importance of data-driven strategies.

5. Research Tools and Techniques : Readers are introduced to various tools and methods used in marketing research, including qualitative and quantitative approaches.

6. Clear Organization : The book is structured in a logical manner, with clear headings and summaries that facilitate easy navigation and comprehension.

This textbook is ideal for students and professionals seeking to gain a solid understanding of marketing research and its critical role in developing effective marketing strategies.

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