Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, Rudelius

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Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, Rudelius

"Marketing (Second Canadian Edition)" by Berkowitz, Crane, Kerin, Hartley, and Rudelius is a comprehensive textbook that explores the principles and practices of marketing in the Canadian context.

Condition: Used, Good Condition

Description:

This edition covers foundational concepts such as market research, consumer behavior, segmentation, and branding, while also addressing contemporary topics like digital marketing and sustainability.

The authors use a blend of real-world examples, case studies, and practical applications to help students understand the dynamic nature of marketing. Emphasizing the importance of a strategic approach, the book equips readers with the tools needed to navigate the complexities of marketing in today's competitive landscape.

Overall, this edition aims to provide a thorough understanding of marketing concepts while fostering critical thinking and problem-solving skills relevant to the Canadian market

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